March 30, 2022

5 Reasons to Switch to an Omnichannel User Experience Right Now

With more and more businesses moving to online platforms, it’s important to ensure that you have a channel available for a majority of your customers by recognizing that they have different experiences and behaviours. Customers… Continue Reading

March 17, 2022

The Brilliance of Canva: My User Experience Story

I’m neither a graphic designer nor an artist, and to be completely honest, I can’t even draw a circle that comes close to round. I tried my hand at Adobe Photoshop a couple of times,… Continue Reading

March 15, 2022

Coffee Chats: Troy Winfrey – Episode 4 Welcome to the fourth episode in a series of Impact Signal Coffee Chats where we explore anything and everything about data, analytics, service design, user experiences, and customer journeys. In Episode 4 of this… Continue Reading

March 3, 2022

This is What Your Product KPIs are Missing

In traditional economics, there is a clear distinction between products and services. Products are tangible and consumable — clothes, cars, or televisions, for example. Services on the other hand are exchanges that are intangible and… Continue Reading

March 1, 2022

You’re Not in a Data-Driven Culture if Either of These Two Describes Your Organization

  #1. You hired data scientists because it was the Sexiest Job of the 21st Century Back in 2012, Data Scientist was named “The Sexiest Job of the 21st Century” by Harvard Business Review.  After… Continue Reading