July 28, 2022

Is Being Empathetic The Secret To Success?

Empathy; it’s one of the first things you’re taught in school. You’re always told that it’s a “good” quality to have, but the reality is it’s the most basic quality you could have.  Empathy is… Continue Reading

July 22, 2022

Three Things You Must Consider When Creating a User Persona

A user persona is a semi-fictional character created to represent the different users that might use your product or service. It helps you understand the needs of your users based on their behaviours, goals, and… Continue Reading

July 14, 2022

What Is Product Roadmapping? And What It Can Do For You?

Plan, plan, plan. You plan everything out.  You’re going on vacation? You make a plan. You want to achieve your goals? You make a plan. Similarly, a product roadmap is a plan. It’s a plan… Continue Reading

July 4, 2022

Why You Should Focus On User-Centric Design

“I don’t know why they keep changing the app.” “This new version is so hard to use.”  “I don’t like this, why don’t they listen to their customers' concerns?” Many of you have probably felt… Continue Reading