Empathy; it’s one of the first things you’re taught in school. You’re always told that it’s a “good” quality to have, but the reality is it’s the most basic quality you could have. Empathy is… Continue Reading
A user persona is a semi-fictional character created to represent the different users that might use your product or service. It helps you understand the needs of your users based on their behaviours, goals, and… Continue Reading
Plan, plan, plan. You plan everything out. You’re going on vacation? You make a plan. You want to achieve your goals? You make a plan. Similarly, a product roadmap is a plan. It’s a plan… Continue Reading
“I don’t know why they keep changing the app.” “This new version is so hard to use.” “I don’t like this, why don’t they listen to their customers' concerns?” Many of you have probably felt… Continue Reading
