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5 Reasons You Should Start Networking

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5 Reasons You Should Start Networking

June 17, 2022

The job search is hard. 

There are no opportunities anywhere. 

There is so much competition. 

How am I supposed to find a job?

These are all things you’ve probably said or someone close to you have said while looking for a job. These thoughts aren’t completely incorrect, but there is a way that will make this process easier for you; networking, 

Networking seems intimidating because we often view it as the exchange of information in professional settings. While this is partially true, it is not what networking is solely about. Networking is about establishing and building mutually beneficial relationships with people. This can be done at work, at a wedding, at the bus stop — practically anywhere! 

Here’s five reasons why networking should be a priority for you:

1. Opportunities

We spend a lot of our time moping over the fact that there are no opportunities out there. But the truth is that opportunities will not find you, you have to find them. What better way to find them than networking? Go to a networking event or strike up a conversation with an old colleague, you’ll be surprised to see the opportunities you’ll find. 

2. Long lasting relationships

Networking doesn’t always lead to opportunities and that’s okay. It has so many other benefits such as building relationships with people. Building relationships simultaneously builds a network of people that trust you. With trust comes business and opportunities. For example, if I know you’re a trusted landscaper and a friend asks for a referral, you are who I will think of. Your business will grow through word of mouth. 

3. Boosts confidence

One of the hardest things to build is confidence. For some it comes naturally and for others it takes a lot of work. Most shy away from networking because they find it intimidating. Starting to do it will be hard, but as you go on it will get better. It’ll help you learn how to sell yourself and your business. When it comes down to two products that are very similar, a business will pick the person who is better at selling themselves. Confidence will automatically make other people believe in you.

4. Leads to Great Ideas

As mentioned before, networking doesn’t always lead to opportunities. However, it can lead to great ideas. Talking to others and bouncing ideas off of people with new and different perspectives will help enhance your creativity. You’ll start to look at things from different lenses. 

5. Improves recognition 

Recognition leads to opportunities. You certainly do not have to be the most well known person to gain clients but it is beneficial. When more people know you, they’ll be more likely to give your name as a referral. They’ll be more likely to think of you when there’s an opportunity.

Everywhere you go and everyone you meet is an opportunity for you to network. You don’t have to give them a huge speech about who you are and what you do, a casual conversation will do. Get yourself known, don’t be afraid to take up space. You’ll be surprised to see the opportunities that will come your way. If you’re still not sure where to start, reach out to someone you’re interested in meeting. We are always interested in meeting new people and helping!  


Find some of our previous coffee chats here: https://www.youtube.com/channel/UC9zix1_Z-ncGHSKzk2LlDbQ/featured

Author

  • Thamilini is a Marketing Intern at Impact Signal. Currently, she is pursuing her undergraduate degree in Global Business and Digital Arts from the University of Waterloo. She has a passion for creative storytelling through various mediums such as videography, photography, creative writing and graphic design.



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