About Us

We drive change through analytics and service design.

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Why we do what we do.

To create better service experiences so that we make a more inclusive world. We want to help business leaders interpret the observable patterns in data and the feelings and emotions of their users when making important business decisions. We believe companies make more responsible decisions about their services when using a combined approach of analytics and design.

This is how we’re doing it


Human-Centred and Data-Driven

We’re focused on understanding both the qualities and quantities of a service or product experience. We want to help leaders make human-centred and data-driven choices. 



We collaborate with our clients and their customers to find ideas that impact business results. From day one we listen, adjust, and grow together to achieve results. 



We are transparent in our project work; giving access to all team members, getting feedback on interim work, and incorporating our clients into our process throughout. 


“I’ve helped companies reduce data noise and identify meaningful insights. My expertise enables organizations to focus on growing their business, making smarter decisions, and getting better value for their investments. ”

Michael Lee
Impact Signal Partner

Meet the Impact Signal team

Michael Lee
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Meet our team

We combine industry experience with years of leadership experience to deliver outstanding performance for all of our clients.

Learn more about our team

What are we up to lately?

Read more about what we’ve been up to lately on our blog. Thoughts on projects, design, analytics, and insights from our research.

Read more on our blog

Join our team