About Us

We drive change through analytics and service design.

Sticky notes


Why we do what we do.

To create better service experiences so that we make a more inclusive world. We want to help business leaders interpret the observable patterns in data and the feelings and emotions of their users when making important business decisions. We believe companies make more responsible decisions about their services when using a combined approach of analytics and design.

This is how we’re doing it


Discover customer behaviours

We unlock the value available in customer data. Our team of professionals can see and discover patterns of behaviour using a blended approach of design and analytics. We collaborate with our clients and their customers to rapidly prototype and test new ideas to impact business results.


Grow your business capabilities

We identify the opportunities to improve the design and analytics capabilities at your organization. By understanding your capabilities, we recommend changes to metrics, data, tools, and customer engagement activities to meet your future needs.


Focus on what's important

We’re focused on providing data analytics services to organizations, with a clear focus on service design from inception. It’s a core principle of all the work we do, and we love to share and inspire all the other leaders of analytics to help grow this area.

“I’ve helped companies reduce data noise and identify meaningful insights. My expertise enables organizations to focus on growing their business, making smarter decisions, and getting better value for their investments. ”

Michael Lee
Impact Signal Partner

Meet the Impact Signal team

Michael Lee
Team Header

Meet our team

We combine industry experience with years of leadership experience to deliver outstanding performance for all of our clients.

Learn more about our team

What are we up to lately?

Read more about what we’ve been up to lately on our blog. Thoughts on projects, design, analytics, and insights from our research.

Read more on our blog

Join our team