Journey mapping

Michael Lee

I'm passionate about analytics, data, and customer behaviour.

“Throughout my analytics career, I have guided companies to develop deep data strategies that lead to a better understanding of their customers, products, and business.”

I love board games. No matter which game I play, I use an approach of evaluating the most efficient moves, and then plan out each step I need to take that will lead to the desired outcome, of winning . In a similar fashion I approach data analytics by evaluating the most efficient way to get a desired outcome. I’ve succeeded in loyalty marketing, transportation, and operations driven industries using this approach. By applying innovative methods to solve challenges and render clear insights, my expertise has enabled organizations to focus on growing their business, making smarter decisions, and returning more value for their investments.
Michael Lee
Michael Lee
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