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Customer satisfaction is the pillar of almost all successful businesses. Many people may say that a satisfied customer is a happy customer, but this isn’t necessarily true. While satisfaction can provide a momentary feeling after… Continue Reading

https://youtu.be/Dc-vEf2jfhI Welcome to the fifth episode in a series of Impact Signal Coffee Chats where we explore anything and everything about data, analytics, service design, user experiences, and customer journeys. In Episode 5 of this… Continue Reading

Have you ever watched a movie and wished for the past 90 minutes of your life back? There have been countless times where that has happened to me, and at times you can’t help but… Continue Reading

With more and more businesses moving to online platforms, it’s important to ensure that you have a channel available for a majority of your customers by recognizing that they have different experiences and behaviours. Customers… Continue Reading

I’m neither a graphic designer nor an artist, and to be completely honest, I can’t even draw a circle that comes close to round. I tried my hand at Adobe Photoshop a couple of times,… Continue Reading

https://youtu.be/f-OIICQr2qs Welcome to the fourth episode in a series of Impact Signal Coffee Chats where we explore anything and everything about data, analytics, service design, user experiences, and customer journeys. In Episode 4 of this… Continue Reading

In traditional economics, there is a clear distinction between products and services. Products are tangible and consumable — clothes, cars, or televisions, for example. Services on the other hand are exchanges that are intangible and… Continue Reading

Imagine the pilot episode of an ensemble television show; you meet each character one by one, find out their storylines and woes, before they all end up at the same coffee shop discussing their days… Continue Reading