Experience. Positive experience. A positive experience creates value. A positive experience fosters loyalty. A positive experience is the difference between good and great. You need to create a positive experience for your stakeholders. But how?… Continue Reading
With more and more businesses moving to online platforms, it’s important to ensure that you have a channel available for a majority of your customers by recognizing that they have different experiences and behaviours. Customers… Continue Reading
Imagine the pilot episode of an ensemble television show; you meet each character one by one, find out their storylines and woes, before they all end up at the same coffee shop discussing their days… Continue Reading
What is location intelligence? Location intelligence combines business data with spatial data to communicate a correlation between the location of people, transactions, and assets. Although many businesses analyze their own data, few are looking at… Continue Reading
1. Data Analytics Made Accessible Author: Anil Maheshwari Why it’s a good read: A great book for someone who is completely new to data science and analytics. Excerpt: “This book fills the need for a concise and conversational book on the hot and growing field of Data Science. Easy to read and informative, this lucid book covers everything important, with… Continue Reading
What is Big Data? Let’s start with the basics. Big Data can be defined by three things—volume, velocity, and variety. It involves tremendous volumes of data from multiple data sources, often constantly streaming and seemingly never-ending. Take Google Reviews as an example. Google Reviews allows users to submit text and photos of places, services, or businesses they have used and… Continue Reading