Business Value of Design


Business Value of Design

March 1, 2023

Everton Lewis (Partner at Impact Signal) speaks about the business value of design. Designers excel in a multitude of abilities. However, they often struggle to put design value into a business perspective. It is important to be able to tell the story of how businesses can benefit from design and even more important to do it in the boardroom.

Everton has a deep background in design, including four years as a VP of Service Design, five years as owner of a service design consultancy, and a university lecturer on Human Centered Design.

He worked with the executive teams at companies including Moderna, Early Warning (Zelle P2P Payment Network), Bristol Myers Squibb, TELUS, RBC, and CIBC to launch new services.

Over the past 15 years, his project teams won several awards, including the Service Design Networks Global Award and Fast Company’s Innovation by Design Awards.

Watch more videos on our YouTube channel!


  • Impact Signal
  • Everton Lewis

    Everton Lewis approaches business problems using a perspective that combines design, analytics, and technology. He has guided clients during several large-scale business and technology transformations establishing himself as a trusted advisor. He has an MBA from the Richard Ivey School of Business and has lead project teams that have won global awards from the Service Design Network and Fast Company for innovative design.


Leave a Reply

Related Stories