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August 8, 2022

Coffee Chats: Lawrie Ferguson – Episode 6

https://youtu.be/gQXwvM1q6I0 Welcome to the sixth episode in a series of Impact Signal Coffee Chats where we explore anything and everything about data, analytics, service design, user experiences, and customer journeys. In Episode 6 of this… Continue Reading

July 28, 2022

Is Being Empathetic The Secret To Success?

Empathy; it’s one of the first things you’re taught in school. You’re always told that it’s a “good” quality to have, but the reality is it’s the most basic quality you could have.  Empathy is… Continue Reading

July 22, 2022

Three Things You Must Consider When Creating a User Persona

A user persona is a semi-fictional character created to represent the different users that might use your product or service. It helps you understand the needs of your users based on their behaviours, goals, and… Continue Reading

July 14, 2022

What Is Product Roadmapping? And What It Can Do For You?

Plan, plan, plan. You plan everything out.  You’re going on vacation? You make a plan. You want to achieve your goals? You make a plan. Similarly, a product roadmap is a plan. It’s a plan… Continue Reading

July 4, 2022

Why You Should Focus On User-Centric Design

“I don’t know why they keep changing the app.” “This new version is so hard to use.”  “I don’t like this, why don’t they listen to their customers' concerns?” Many of you have probably felt… Continue Reading

June 24, 2022

How To Overcome The Cognitive Biases That Are Affecting Your Business 

What coffee chain sells the best coffee?  Is it Starbucks? Tim Hortons? What about Second Cup? Maybe McDonald’s?  The answer to this question will vary depending on the person. There are various different factors that… Continue Reading

June 17, 2022

5 Reasons You Should Start Networking

The job search is hard.  There are no opportunities anywhere.  There is so much competition.  How am I supposed to find a job? These are all things you’ve probably said or someone close to you… Continue Reading

June 10, 2022

How Can Journey Mapping Help Your Company?

“Disappointing experience.”  “Love the products but will never shop here again.” “Terrible customer service.” Whether this was something you’ve felt while engaging with a business or things people may feel when engaging with your business,… Continue Reading

June 3, 2022

4 Service Design Strategies That May Work For Your Company

Experience. Positive experience.  A positive experience creates value. A positive experience fosters loyalty. A positive experience is the difference between good and great. You need to create a positive experience for your stakeholders. But how?… Continue Reading

April 22, 2022

Are your customers happy, or just satisfied?

Customer satisfaction is the pillar of almost all successful businesses. Many people may say that a satisfied customer is a happy customer, but this isn’t necessarily true. While satisfaction can provide a momentary feeling after… Continue Reading

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