Coffee Chats: Lawrie Ferguson – Episode 6


Coffee Chats: Lawrie Ferguson – Episode 6

August 8, 2022

Welcome to the sixth episode in a series of Impact Signal Coffee Chats where we explore anything and everything about data, analytics, service design, user experiences, and customer journeys.

In Episode 6 of this series, Everton Lewis, Partner at Impact Signal sits down with Lawrie Ferguson, Founder at Collective Business Services Inc. and Former CMO Coast Capital Savings, to talk about the selling connection, operating with a sense of goodness, the customer experience and growth and relevancy.

Watch more Coffee Chat videos on our YouTube channel!


  • Thamilini is a Marketing Intern at Impact Signal. Currently, she is pursuing her undergraduate degree in Global Business and Digital Arts from the University of Waterloo. She has a passion for creative storytelling through various mediums such as videography, photography, creative writing and graphic design.


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