Coffee Chats: Troy Winfrey – Episode 4


Coffee Chats: Troy Winfrey – Episode 4

March 15, 2022

Welcome to the fourth episode in a series of Impact Signal Coffee Chats where we explore anything and everything about data, analytics, service design, user experiences, and customer journeys.

In Episode 4 of this series, Everton Lewis, Partner at Impact Signal sits down with Troy Winfrey, a Senior UX Researcher and Strategist, to talk about user experience design, cognitive bias, thinking small, listening to internal and external voices, customer behaviour, and solving problems through research.

Watch more Coffee Chat videos on our YouTube channel!


  • Kiera Cz is a Marketing Intern at Impact Signal for the Winter 2022 term. Aside from that, she is also a current undergraduate student at the University of Waterloo, obtaining her bachelor’s degree in Rhetoric, Media, and Professional Communication. Within this program, her main areas of focus are writing and social media; to which she has had the opportunity to explore these skills in other jobs and volunteer experiences. With both of these focal points, Kiera hopes to read and understand the stories of inspirational people around the world, and share them with as many people as she can.

  • Everton Lewis approaches business problems using a perspective that combines design, analytics, and technology. He has guided clients during several large-scale business and technology transformations establishing himself as a trusted advisor. He has an MBA from the Richard Ivey School of Business and has lead project teams that have won global awards from the Service Design Network and Fast Company for innovative design.


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