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Difference Between A Process Map and A Journey Map

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Difference Between A Process Map and A Journey Map

January 13, 2023

A process map and a journey map are tools used to visualize and understand the steps and interactions involved in a particular process or experience. However, the main difference between the two is the focus of the analysis.

A process map documents and analyzes the specific steps and tasks involved in a particular process. It typically includes a flowchart or diagram that shows the sequence of steps, inputs, outputs, and decision points involved in the process. A process map aims to understand how a process works and identify potential areas for improvement using a production line understanding of the world.

On the other hand, a journey map documents an individual’s or group’s experience as they move through a particular process or system. It typically includes a timeline or storyboard that shows the different touch-points and interactions that the individual or group has with the process or system, along with their thoughts, feelings, and behaviours at each step. A journey map aims to understand the customer or user’s perspective and identify areas where the process or system can be improved to better meet the needs of a specific user type. 

In summary, process maps and journey maps are similar because they are both used to visualize and understand a process or experience. However, the journey map focuses on the customer/user experience.

Do you need help creating a journey map? Do you want to take that step in the right direction for your products or service experience? Contact us today to evolve how you journey map! 

Photo by UX Indonesia on Unsplash



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