The Rotman Business Design Club (student-led club) organized a case competition for Business Design and Analytics students on October 26, 2021. The challenge revolved around leveraging Machine Learning to optimize churn for a telecom company.
The teams consisting of both business design and analytic students were encouraged to move beyond the numbers/analytics and also embrace the human elements of this project.
Knowing that this intersection is where we reside at Impact Signal, we were invited to provide some context and perspective to the case participants. Watch the full video below or on our YouTube channel.