Delivery Roadmaps

Align on the resources and path to meeting customer and business goals.

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    Why does delivery roadmapping matter?

     The roadmap improves inefficient systems and helps achieve a customer experience that is suitable at every step of their journey.

    What’s our process?

    We find the right combination of customer feedback and product strategy to set a path and facilitate the tricky conversations to gain alignment for the future path. 


    1. Recruiting

    • Development of recruitment criteria
    • Recruitment of employee and customer participants

    2. Customer View

    • One-on-one or small group interviews with current and prospective customers to understand goals and key moments in the customer journey (positive and negative)

    3. Employee and Data View

    • One-on-one or small group interviews with employees to understand opportunities, pain points, and data available.

    4. Collaboration Session

    • Small group or large group sessions to prioritize service features in the customer journey.

    5. Optimization

    • Calculation of customer and business related impact of changes (or new service)
    • Review available resources and constraints
    • Visualization of plan including new features, resources required, budgets, and timelines


    • Minimum research group of 10 users
    • Require access to marketing, POS or other type of customer data


    • Move from assumptions based to research based decision-making
    • Create alignment across the organization for changes in the service experience

    Services performed for

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