Location Profiling

Summarize important characteristics of users from a location to identify unique needs or differences from other locations.

Interested? Contact us.

Why do location profiles matter?

Location profiles are an analytic challenge that requires an understanding of the customer and the market potential for a retailer at a location. We deliver insights to leading brands to help them identify trends, quantify the impact of location, and identify opportunities based on geography, trade factors, and accessibility.

What’s our process?

We build location profiles, study customer behaviour, and demographics to drive market potential for retailers.

1. Launch

Identify relevant point of sale and other data sources
Identify store locations to include in analysis
Identify relevant background documentation (i.e customer segmentation, web analytics, etc)

2. Data Analysis

Data exploration and analysis of location relevant data sources
Synthesis of customer related data to understand location details

3. Visual Summary

Create a visual summary representing the location of customers
Summarize opportunities for data improvement and future analysis

Assumptions

Point of sale data available

Benefits

Move from assumptions based to research based decision-making for marketing and service delivery choices