1. Launch
- Define target users for research
- List key CX decision factors and business impacts
2. Define Relevant Data Sets
- Brainstorm potential data proxies for key decision-making factors
- Gather supplementary data sources and verify quality
3. Model Development
- Build model based on the control region
- Iterate model for the control region
- Apply the model to the experiment region
- Evaluate fit of the model in experiment region
- Iterate until the best fit is established
4. Communicate Findings
- Visualize findings of the model to highlight important details
- Finalize deliverable with the appropriate communication form