A user persona is a semi-fictional character created to represent the different users that might use your product or service. It helps you understand the needs of your users based on their behaviours, goals, and… Continue Reading
“Disappointing experience.” “Love the products but will never shop here again.” “Terrible customer service.” Whether this was something you’ve felt while engaging with a business or things people may feel when engaging with your business,… Continue Reading
Experience. Positive experience. A positive experience creates value. A positive experience fosters loyalty. A positive experience is the difference between good and great. You need to create a positive experience for your stakeholders. But how?… Continue Reading
Excerpt from Roger Martin, Rotman on Design In order to manage successfully, we need to pay attention to things that we can measure but also the feelings and emotions of our customers. In a world… Continue Reading
I attended a virtual conference with John Maeda (a guy who does a lot of thinking about design) the other day. He mentioned something that resonated with me. He described design thinking as a faster way to… Continue Reading
Lockdown and social distancing measures to contain the spread of COVID-19 have resulted in a severe economic downturn world over. In the midst of uncertainty and the fear of the unknown, businesses are grappling… Continue Reading
What is location intelligence? Location intelligence combines business data with spatial data to communicate a correlation between the location of people, transactions, and assets. Although many businesses analyze their own data, few are looking at… Continue Reading
