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Blog

April 21, 2021

Designing for Qualities and Quantities of Your Business

Excerpt from Roger Martin, Rotman on Design In order to manage successfully, we need to pay attention to things that we can measure but also the feelings and emotions of our customers. In a world… Continue Reading

April 12, 2021

Gaining Consensus Around the Customer Experience

I attended a virtual conference with John Maeda (a guy who does a lot of thinking about design) the other day. He mentioned something that resonated with me. He described design thinking as a faster way to… Continue Reading

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July 31, 2020

Modelling Customer Behaviour After Covid-19

  Lockdown and social distancing measures to contain the spread of COVID-19 have resulted in a severe economic downturn world over. In the midst of uncertainty and the fear of the unknown, businesses are grappling… Continue Reading

May 8, 2020

Why Location Intelligence is Important for your Business

What is location intelligence? Location intelligence combines business data with spatial data to communicate a correlation between the location of people, transactions, and assets. Although many businesses analyze their own data, few are looking at… Continue Reading

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